- BAJA FRESH
Avocados From Mexico partnered with Chili’s for a co-branded commercial during the pre-game commercials during the Big Game. AFM is currently exploring promotions with Ziosk, the tablet that allows you to dine in, order your meal and pay for it through a screen as you would with online ordering
Avocados from Mexico is able to display their always fresh, always in season on some of the menu items for customers
Freebirds and Avocados From Mexico created a two-week social media contest to build social engagement and increase sales. The “Most Valuable Build” campaign had participants sign up to win a Freebirds Takeover for the winner and 39 of their friends via Instagram and a separate microsite.
BAJA FRESH/LA SALSA
Baja Fresh/La Salsa partnered with Avocados from Mexico to bring customers additional fresh ingredients to new and/or existing menu items!
- New Tortilla Soup topped with fresh avocado slices
- Tortilla Soup topped with fresh avocado slices
- New Guadalajara Stacked Shrimp Enchiladas with fresh avocado
Baja Fresh/La Salsa and AFM had branded logos during the promotional period and produced and distributed collateral as well as managing an internal staff incentive contest.
Macayo and Avocados from Mexico held an in-store promotion during the Big Game Week. Promotions included: Buy 2 Entrees and receive a free guacamole and support with a 4-color ad coupon with strong AFM brand ID and copy points in two newspaper publications and Macayo’s website and loyalty mailing.