Avocados From Mexico and on the Border

A Sizzlin' Partnership

Avocados From Mexico partnered up with On the Border restaurant to rock the summer with the Rock the Border comprehensive marketing program that included live concerts, social and digital promotions, in-restaurant POP, and guacamole specials resulting in staggering results. Take a look at how we did it!

Let's Partner Up!

Case Study

Avocados
From Mexico
and Chipotle

Avocados From Mexico and Chipotle teamed up to drive sales and engage customers with the Guac Hunter online photo hunt digital game, offering rewards of free chips and guac at any Chipotle restaurant.

The Win-Win Results:

  • Promotion drove a 48% redemption rate with over 700k coupons redeemed
  • Facebook reach of 20.8 million impressions with 5,941 shares
  • Twitter results of 9.6 million impressions and 4,671 retweets

Case Study

Avocados
From mexico
and johnny Rockets

Avocados From Mexico and Johnny Rockets partnered up to create the popular Mexican Avocado Chipotle Ranch Chicken sandwich. Along with offering this limited-time-only handheld sandwich favorite, the promotion targeted consumers through social ads and featured an avocado upsell program and social/in-restaurant POP.

The Win-Win Results:

  • Increased traffic volume
  • Results driving more than 40,000 site visits
  • This was the highest performing LTO of 2016

Industry Insights

Boost Sales With
Avocados From Mexico

The numbers say it all, and so does The Patron Study! Designed to accurately document the big picture of consumers’ obsession with avocados, the Patron Study successfully provides a clear understanding of consumers’ attitudes, preferences and behaviors relating to fresh avocados. Here’s what we learned:

  • Customers are willing to pay an average of $1.81 MORE for fresh avocados on their dishes.
  • 59% would buy a breakfast sandwich if these items were offered with an avocado add-on or guacamole spread.
  • The Avocado add-on was found to provide up to a $2 boost in the sale price across all restaurant segments
  • Top three words guests use to describe avocados: Healthy, Delicious, Tasty.
  • 67% of guests believe avocado add-ons improve menu item quality perceptions.
  • 83% of guests want restaurants to add more FRESH items to their menus.

Case Study

Avocados From Mexico
And Umass Amherst

Avocados From Mexico and the University of Massachusetts Amherst (the largest and most awarded campus dining food service program in the U.S.) teamed up for one of the most dynamic dining program partnerships in the country. With powerful results–ranging from solid diner satisfaction to a highly profitable bottom line–this partnership is the nation’s premier example of a truly successful partnership in foodservice.

;